The essence of technology is the capacity to produce more by doing less. When tech is done right, it's almost impossible to spend a dollar without getting at least five back. That is the principle on which Hooduku was founded, and it governs our interaction with each client.

At Hooduku, everything we do, every action we take is aimed at one thing–bringing your vision to life. We like to think that we embrace people as much as we embrace technology. We recognized early on that the more we understood our client the more success we found and with that understanding came the ability to adapt to our clients varying interaction styles and creating an atmosphere of growth and productivity.

Whether you are completely organized and know exactly what you want and how you want it done or conversely you just have an idea and nothing else; we’re confident that you have the solution for you and your project. Having said that, if we’re not the right fit for you we’ll let you know right away.

Relationships

Our clients are the life of this business and we strive to build long, healthy, honest and trusting relationships with each and every client. We pledge to be professional, transparent, and forthright. We'd rather train you and earn less, than fool you into thinking you need us to do a big job, only to have you find out later that you wasted your money and lose you as a customer. It’s our belief that if we’re not being cost effective, we’re not being effective.

Why we use open source

Technology as an enabler provides tools to solve business problems. We adopt and leverage both commercial and open source technologies to solve business problems. Collaborating with the open source community enables us to provide and create a unique value proposition by:

• Clearing up the complexities and vagaries of licensing terms associated with open source/free source.
• Addressing FUD (Fear, Uncertainty, and Doubt) concerns surrounding open source/free software adoption and how best to leverage these resources.
• Integration points utilizing open source and commercial systems, frameworks, and libraries.
• ROI based ownership/Intellectual Property (IP) of the solution built on a combination of both commercial and open source components.

Open source is to IT as generic brands are to pharmacology. In that realm, the large companies have more money to spend on research, marketing, implementation, and quality control. But the generics sell for less, while essentially doing the same thing.

• Whether you want to use generics or not is your business.
• Whether you want to use open source is our business, and here's why: open source software can do 80% of what brand-name software can do, at a much lower cost.
• Most of our customers are small-to-medium-sized businesses. They don't need all the features the higher-priced applications have.
• If you, as a small or medium-sized business buy a high-priced application, it's not cost-effective, when compared to open source. We can make open source work for you just as well.
• Part of our job is to make sure people who do business with us make the best possible decisions, not just in terms of IT, but also financially. That's why we consider the business aspect whenever discussing projects with our clients.

We don't know anyone else who does this.